Guest blog by Julie Morris

Image via Unsplash

If you are a new or existing business owner, then you must have a feel for social media. Essential for marketing your business and building a client base, a handle on social media can make or break your company, so you will want to know some best practices, even if you are not a computer whizz. In this post presented, we explore some pointers for the less-than-savvy entrepreneur.

Consider Your Platform

When thinking about social media, it is important to consider the platform that will best suit your business. There are many networks out there and each has its benefits. For instance, if your company prefers a more visual platform, then Instagram may be for you. If you are looking to connect with other business professionals, then LinkedIn may be the answer. You’ll want to do your research in this regard so you can ensure that you are reaching your intended audience.


As technology evolves, more people are going online to shop and find new companies where they can spend their money, and since many people are on social media, you will need to know how to advertise in that space. While many of your posts need to provide information about your business, you also want to spend some time on promotional posts that give new customers an incentive to join your organization.

For instance, you can lure in potential customers with pollsgiveaways, or by providing coupons for their first visit. When it comes to setting up giveaways, it is a good idea to create a prize that is related to your brand. The prize could even be loyalty points or product samples.

Post Frequently

When using social media for your business, it is important to understand that you can’t just post once in a while and hope to attract attention. Instead, you need to post often enough so that users see your content more frequently and even anticipate when a new post may be coming out. Experts recommend posting at least once to twice per day.

To remind yourself to post and ensure that you are constantly producing creative content, you need to create a posting calendar that lists what you plan to post and when. Set reminders if necessary so you don’t forget. When it comes to the type of content to share, consider the 80-20 rule, which says that 80% of your posts should be informational and 20% should be promotional, aka, giveaways, etc.

Managing your social media doesn’t have to be a solitary activity — you can and should exchange ideas with your team. One of the benefits of a PDF editor is that you can comment and add notes to each other’s work. Having a group work from the same document fosters collaboration and creativity in your social media.

Be Active

While it is important to have engaging posts, if followers and potential customers start commenting then it is a good idea to get involved. When people give good reviews, thank them for being a customer, and when they express their desire for new products, thank them for the support and let them know that you always appreciate feedback.

Remember that not all comments will be positive, but they must not be ignored. When a customer gives a bad review, make sure to reply. Comment, ask how you can help, and provide a resolution. By doing so, other users will see that your company actually cares and they will continue to shop with you regardless of one bad review.

Get Expert Help

Social media is so important that even if you can’t grasp the concept, you will want to find someone who does. Luckily, there are experts and services out there that can provide the help you need so you can focus on your business and leave the posting and commenting to them.

As you can see, there are many ways that you can get your business online even if you are not so tech-savvy. Follow these tips and start exploring the many options available!


Performance Works offers training, consulting, and coaching to facilitate business and workforce transformation. For more information, please visit our website or contact us today!