Dr. Rochelle A. Haynes


Senior Consultant, Performance Works International

Rochelle is a qualified and published HR professional, consultant and speaker. Originally from Barbados, she has a demonstrated history of working with public and private sector organisations, both locally and internationally, in the fields of Accounting, HRM and International Business, and holds a PhD in International Human Resource Management.

Through her PhD, Rochelle has worked with multinational companies from several countries, including the UK, the US, Germany, Spain, France, Japan, Denmark, and India, and has written on the strategic functions of expatriate managers in these global enterprises. In addition to independent consulting, she is a senior lecturer in HRM at the University of the West of England. She also works with the Chartered Institute of Personnel Development (CIPD) as an employability mentor across the UK, a role for which she was nationally commended.

Rochelle is also the founder and principal partner Crowd Potential Consulting Group and delivers specialist workshops and interactive sessions across different regions including Europe, Latin America and Asia. Her past keynotes and workshop topics have included career enhancement, performance management, the digital economy, leadership development, expatriate management, and changing business models. Recently, she was invited to speak in Indonesia on managing performance in the gig economy, as a part of her on-going research project which has been funded by top-ranking financial institution, Santander.

Rochelle’s true passion lies in applying HR to the growing field of the gig economy and she recently spent five weeks travelling across Thailand, a remote-working hotspot, to explore co-working spaces and interview globally dispersed workers. She specializes in the emerging field of ‘Gig HR’, a term she coined to describe the discipline of using HRM to help companies enhance their working relationships with contract workers, ‘gig workers’, ‘digital nomads’ and other offsite stakeholders, whose physical contact with organisations is limited or non-existent.

When she isn’t working, you can find Rochelle in the gym, a swimming pool, on a tennis court, cycling through the English countryside, or trying her hand at some new DIY project!