Joanne Flinn began her professional life in technology and then climbed the corporate ladder. At 48, she began her artist life, eighteen months later exhibiting in her first museum. Soon afterward, she was invited to be the artist in residence for TEDx at the ArtScienceMuseum to share her journey from corporate executive and business coach to creative success.As she shared her journey, she realized behind it patterns and principles she’d discovered as a corporate executive leading successful billion-dollar business transformation projects. UNICORNING™ is the story of this journey, a practical exploration of the mindsets needed to take on change, deal with disruption, and stay in action.

Joanne takes us through the good, the great, and the ugly of the journey to make it swifter and smoother for anyone with the desire to take an audaciously new path. She shares the magnificent moments as well as the inevitable struggles and frustrations, letting audiences in on her eight-word secret to getting to the core  of your vision. Her goal is for each participant to leave with tools they need to enhance their performance and results on the job and, more importantly, to feel the spark of inspiration and courage to take on big goals, dream out loud, and succeed in creating their own unicorns—be  it in leadership, entrepreneurship, innovation, or the arts.

Unicorning™ is a methodology and mindset for creating success in busy, rapidly changing times characterized by new challenges. It’s based on 20 years of research initially completed at the University of Oxford and HÈC Paris. The Unicorn™ Profile helps people and teams deepen and solidify their role in business growth, regardless of skillset, by giving them a clear understanding of their innovation and decision-making strengths through a skills profile and tool kit. Knowing your current strengths is key to effective, successful growth.

Originally released as the Success Healthcheck (Wiley 2010), Joanne has much more fun helping you create Unicorns.


About the Speaker:

JOANNEJoanne Flinn, the Business Growth Lady, is a business advisor and coach for executives and entrepreneurs. She ran her first $10 million business at 24 in Australia before going on to lead the Financial Services Consulting Practice for PricewaterhouseCoopers in Thailand and then joining the IT Exco of a major Asian Bank to lead the human side of a billion-dollar digital disruption. She’s taught risk management and ethics at CPA Australia, lectured at universities, and examined project managers. Joanne co-founded the Change Leaders, a global professional community aligned with HÈC Paris and Saïd Business School at the University of Oxford.

Twice a TEDx speaker, Joanne has spoken for industry associations including the Asian Banker, corporations including Bank Julius Bär, Calvin Klein, KPMG, and Singapore Post, and with personal development leaders including Anthon Robbins and Success Resource. She is the author and editor of five books on business and digital and human change. Her most recent book, Karma in Action ~ How to Use Karma and Kindness to Grow Your Business for Prosperity and Success, is available online at Amazon and the Book Depository.

As an international artist, her work  under the name Booth Aster is in collections in five countries and has been exhibited in multiple museums. You can learn more about her artist life at

Joanne has degrees in economics, law, finance, and investment from Australia and a Master of Science in Consulting and Coaching for Change from HÈC Paris and Saïd Business School at the University of Oxford. She authored the International Board Governance Practices program for CPA Australia in 2019.


For those interested in this keynote, please complete this web form. We will be in touch with you shortly.