In this keynote, Rochelle shares insights from her global research study on the changing world of work, and her personal work experiences, to help managers understand how to attract and meet the changing work expectations of Gen Y and Z in the workforce.

The world of work has changed rapidly and traditional ideas of how we should work are being challenged by younger generations. The stable nine-to-five position with a clear work structure, employment security and a primary location filled baby-boomers with reassurance for the future. The opposite is true for millennials and Generation Z who are pushing back against long-held work and management expectations, with greater demands for flexibility and purpose-driven work, more say in the work design and direction, and stronger work relationships to name a few.

Workplace harmony among all three generations is crucial to companies’ competitive advantage and firms have much to gain from cross-generational knowledge sharing. This keynote session will explore the expectations across various generations, highlight lessons learnt from successful case studies and advise organisational leaders on how they can benefit from the unique characteristics and experiences of their multi-generational workforce.

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Keynote Speaker’s Profile – Dr. Rochelle A. Haynes

Rochelle is a qualified and published HR professional, consultant and speaker. Originally from Barbados, she has a demonstrated history of working with public and private sector organisations, both locally and internationally, in the fields of Accounting, HRM and International Business, and holds a PhD in International Human Resource Management.

Through her PhD, Rochelle has worked with multinational companies from several countries, including the UK, the US, Germany, Spain, France, Japan, Denmark, and India, and has written on the strategic functions of expatriate managers in these global enterprises. In addition to independent consulting, she is a senior lecturer in HRM at the University of the West of England. She also works with the Chartered Institute of Personnel Development (CIPD) as an employability mentor across the UK, a role for which she was nationally commended.

Rochelle is also the founder and principal partner Crowd Potential Consulting Group and delivers specialist workshops and interactive sessions across different regions including Europe, Latin America and Asia. Her past keynotes and workshop topics have included career enhancement, performance management, the digital economy, leadership development, expatriate management, and changing business models. Recently, she was invited to speak in Indonesia on managing performance in the gig economy, as a part of her on-going research project which has been funded by top-ranking financial institution, Santander.


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